The Internet of Things, 24/7 online and big data: the digital revolution has turned the world upside down. That revolution is visible everywhere, not least in the way you find and win customers and keep them coming back. The customer is in the driver’s seat.
Retailers, wholesalers and manufacturers: how can you exceed customer expectations and leapfrog your competitors? Customer engagement is the name of the game.
More than customer interaction
Customer engagement is about more than just interacting with your customers. It is, first and foremost, about arousing your customers’ interest. How do you make sure that future customers become – and stay – interested in your products and services?
Secondly, customer engagement is about putting your customer first. How can you convince them that they’re the only ones that matter? The answer: keep surprising them. Over and over again.